Research 2004This is a featured page


Akhavan-majid, R. (2004). Mass media reform in China: Toward a new analytical framework. Gazette, 66, 6, 553-565.

Chan, J. M.; Pan, Z.; & Lee, F. L. F. (2004). Professional aspirations and job satisfaction: Chinese journalists at a time of change in the media. Journalism & Mass Communication Quarterly, 81, 254-273.

Chan, J., Pan, Z., & Lee, F. (2004). Professional aspirations and job satisfaction: Chinese journalists at a time of change in the media. Journalism & Mass Communication Quarterly, 81(2), 254-273.

Chan, S., Bond, M., Spencer-Oatey, H., & Rojo-Laurilla, M. (2004). Culture and rapport promotion in service encounters. Journal of Asian Pacific Communication, 14(2), 245-260.

Chen, P. (2004). Transnational cable channels in the Taiwanese market: A study of domestication through programming strategies .Gazette, 66, 2, 167-183.

Chen, Y. (2004). Effective public affairs in China: MNC--government bargaining power and corporate strategies for influencing foreign business policy formulation. Journal of Communication Management, 8(4), 395-413.

Chia, S. C., Lu, K., & Mcleod, D. M. (2004). Sex, lies, and video compact disc: A case study on third-person perception and motivations for media censorship. Communication Research, 31(1), 109-130.

Chung, P. C. (forthcoming). Asian filmmakers moving into Hollywood: Genre regulation and suteur sesthetics. Asian Cinema.

Chow, E. N., Zhang, N., & Wang, J. (2004). Promising and contested fields: Women’s studies and sociology of Women/Gender in contemporary china. Gender & Society, 18(2), 161-188.

Colle, R. (2004). Modern communication and rural development in China. Journal of Development Communication, 15(1), 40-44.

Combs, S. (2004). The useless-/usefulness of argumentation: The Dao of disputation. Argumentation & Advocacy, 41(2), 58-70.

Cui Yang & Huaiting Wu & Ma Zhu .(2004). Tuning in to fit in? Acculturation and media use among Chinese students in theUnited States . Asian Journal of Communication , 14, 1.

Ding, D. (2004). Context-driven: How is traditional Chinese medicine labeling developed?. Journal of Technical Writing & Communication, 34(3), 173-188.

Dong, Y., & Li, M. (2004). Mobile communications in China. International Journal of Mobile Communications, 2(4), 1-1.

Downing, J., & Cao, Y. (2004). Global media corporations and the People's Republic of China. Media Development, 51(4), 18-26.

Endeshaw, A. (2004). Internet regulation in China: The never-ending cat and mouse game. Information & Communications Technology Law, 13(1), 41-57.

Farquhar, M., & Berry, C. (2004). Speaking bitterness: History, media and nation in Twentieth Century China. Historiography East & West, 2(1), 116-143.

Fu, Z. (2004). Status and analysis of Chinese agricultural Websites. Journal of Development Communication, 15(1), 57-66.

Hadley, K. G., & Nenga, S. K. (2004). From snow white to digimon: Using popular media to confront confucian values in taiwanese peer cultures. Childhood, 11(4), 515-536.

Ho, F., & Hallahan, K. (2004). Post-earthquake crisis communications in Taiwan: An examination of corporate advertising and strategy motives. Journal of Communication Management, 8(3), 291-306.

Hong, J., & Engeström, Y. (2004). Changing principles of communication between Chinese managers and workers: Confucian authority chains and Guanxi as social networking. Management Communication Quarterly, 17(4), 552-585.

Hung, C. (2004). Cultural influence on relationship cultivation strategies: Multinational companies in China. Journal of Communication Management, 8(3), 264-281.

Huang, Y. H. (2004). PRSA: Scale development for exploring the impetus of public relations strategies. Journalism & Mass Communication Quarterly, 81, 307-326.

Liang, G. (2004). The Impact of the Internet in China. Journal of Development Communication, 15(1), 45-52.

Lee, B. (2004). Audience-oriented approach to crisis communication: A study of Hong Kong consumers' evaluation of an organizational crisis. Communication Research, 31(5), 600-618.

Lee, B. (2004). Corporate Image Examined in a Chinese-Based Context: A Study of a Young Educated Public in Hong Kong. Journal of Public Relations Research, 16(1), 1-33.

Lee, G. (2004). Reconciling ‘Cognitive priming’ vs ‘Obtrusive contingency’ hypotheses: An analytical model of media agenda-setting effects. Gazette, 66(2), 151-166.

Li, S. C. S. (2004). Exploring the factors influencing the adoption of interactive cable television services in Taiwan. Journalof Broadcasting & Electronic Media, 48, 466-483.

Li, S. S. (2004). Examining the factors that influence the intentions to adopt internet shopping and cable television shopping in taiwan. New Media & Society, 6(2), 173-193.

Lin, M. (2004). Changes and consistency: China's media market after WTO entry. Journal of Media Economics, 17, 3, 177-192.

Liu, J. (2004). Holding up the sky? reflections on marriage in contemporary china. Feminism & Psychology, 14(1), 195-202.

Lu, X. (2004). Rhetoric of the Chinese Cultural Revolution: The impact on Chinese thought, culture, and communication. Columbia, SC: University of South Carolina Press.

Mittler, B. (2004). A newspaper for China? Power, identity, and change in Shanghai's news media, 1872-1912. Cambridge, MA: Harvard University Press.

Myers, S., & Zhong, M. (2004). Perceived Chinese instructor use of affinity-aeeking strategies and Chinese college student motivation. Journal of Intercultural Communication Research, 33(3/4), 119-130.

Nip, J. (2004). The relationship between online and offline communities: The case of the Queer Sisters. Media, Culture & Society, 26(3), 409-428.

Paek, H., & Pan, Z. (2004). Spreading global consumerism: Effects of mass media and advertising on consumerist values in China. Mass Communication & Society, 7(4), 491-515.

Pan, W. (2004). The role of university libraries in serving rural communities. Journal of Development Communication, 15(1), 67-71.

Peng, Z. (2004). Representation of China: An across time analysis of coverage in the New York Times and Los Angeles Times. Asian Journal of Communication, 14(1), 53-67.

Sha, B. L. & Huang, Y. H. (2004). Public relations on Taiwan: Evolving with the infrastructure. In K. Sriramesh (Ed.), Public relations in Asia (pp. 161-185). Singapore: Thomson Asia.

Shiu-ki, T. K. (2004). Queer at your own risk: Marginality, community and hong kong gay male bodies. Sexualities, 7(1), 5-30.

Sinclair, J., & Harrison, M. (2004). Globalization, Nation, and Television in Asia: The cases of india and china. Television & New Media, 5(1), 41-54.

Thussu, D. (2004). Taming the Dragon and the Elephant: Murdoch's media in Asia. Media Development, 51(4), 34-42.

Tien-tsung Lee & William E. Ryan & Wayne Wanta(2004). Looking Presidential: A Comparison of Newspaper Photographs of Candidates in the United States and Taiwan. Asian Journal of Communication , 14, 2 .

Wang, J.& Chang, T. -K.(2004). Strategic public diplomacy and local press: how a high-profile "head-of-state" visit was covered in America's heartland .Public Relations Review, 30, 1, 11-24.

Wei-chun Wen & William L. Benoit & Tzu-hsiang Yu (2004). A Functional Analysis of the 2000 Taiwanese and US Presidential Spots. Asian Journal of Communication, 14, 2.

Weike, L. (2004). ICT in the Ministry of Agriculture's Five Year Plan. Journal of Development Communication, 15(1), 53-56.

Yang, C. & Southwell, B.G. (2004). Dangerous disease, dangerous women: Health, anxiety, and advertising in Shanghai from 1928-1937. Critical Public Health, 14, 149-156.

Yang, C.; Wu, H.; Zhu, M.; & Southwell, B.G. (2004). Tuning in to fit in? Acculturation and media use among Chinese students in the United States. Asian Journal of Communication, 14, 81-94.

Yu, T., & Wen, W. (2004). Monologic and dialogic styles of argumentation: A Bakhtinian analysis of academic debates between Mainland China and Taiwan. Argumentation, 18(3), 369-379.

Zhang, J., & Cameron, G. (2004). The structural transformation of China's propaganda: An Ellulian perspective. Journal of Communication Management, 8(3), 307-321.

Zhanga, J., Qiu, Q., & Cameron, G. (2004). A contingency approach to the Sino-U.S. conflict resolution. Public Relations Review, 30(4), 391-399.

Zhang, Y. B. & Harwood, J. (2004). Modernization and tradition in an age of globalization: Cultural values in Chinese television commercials. Journal of Communication, 54, 156-172.

Zhao, Y. (2004). Between a world summit and a Chinese movie: visions of the Information Society .Gazette, 66, 3-4, 275-280.

Zhong, M., Myers, S., & Buerkel, R. (2004). Communication and intergenerational differences between Chinese fathers and sons. Journal of Intercultural Communication Research, 33(1/2), 15-27.

Zhong, Y. (2004). CCTV 'dialogue' = speaking + listening: A case analysis of a pretigious CCTV talk show series Dialogue. Media, Culture & Society, 26, 821-840.

Zhou, S. & Zhu, H. (2004). Perception of romanticism and the ideal spouse among Chinese youth. Asian Journal of Communication , 14, 1.

Zhou, N. & Belk, R. W. (2004). Chinese consumer readings of global and local advertising appeals. Journal of Advertising,33, 63-76.

Zhou, X. (2004). E-government in China: A content analysis of national and provincial Web sites. Journal of Computer MediatedCommunication, 9, 4, 0-0.

Zhu, Y., May, S., & Rosenfeld, L. (2004). Information adequacy and job satisfaction during merger and acquisition. Management Communication Quarterly, 18(2), 241-270.


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